Art and Design Jobs: An Overview

Art and design jobs are great for anyone who’s creative and who loves to create beautiful things. Art and design jobs go far beyond painting and sculpting. Photograph, commercial illustration, web design, fashion design, interior design and advertising are just a few of the areas where artists can showcase their talents and their unique sense of style.

First of all, what’s the difference between a career in arts and a career in design? Many people have different, nuanced definitions of these two fields, but speaking in broad terms an artist create works that exist for their own sake, things that express his or her view of life and that stir emotions in those who view them. On the other hand, a designer creates works that have a specific function in addition to the way they look and the way they make people feel. For instance, a furniture designer will create a chair that not only looks great but that can be used, obviously, to sit on.

The hard part of choosing a specific career within the general categories of arts and design is that there are so many choices out there. Almost everything that human beings use and every environment in which people live and work are the products of designers and artists. Think about your bedroom, for instance. Each piece of furniture was designed by someone, and perhaps the arrangement of the entire room is the work of an interior designer. There might be paintings or photographs on the wall-those, of course, are products of artists. The covers of the books in your room were created by artists. Try surfing the web on your laptop; the look of the websites you like to visit were created by graphic designers. Heck, even the clothes you’re wearing were designed by someone! Fabrics, tiles, computer hardware-all of them are the work of designers. (It’s easy to take all of this work for granted, too.)

If you become an artist or a designer you can either work on your own as a freelancer, working on one project at a time, or for a certain company or corporation. The hard part about being a freelancer is that you always have to worry about where your next paycheck is going to come from. On the other hand, you might have a much wider variety of projects to work on.

Either way, to succeed in arts and design jobs you need to have focus, discipline, and perseverance, and you need to be willing to work hard and work long hours. Sometimes deadlines can be tight, and so you have to learn how to work quickly and efficiently. That means you have to always be ready with new ideas at a moment’s notice. Deadlines can be frustrating, too, because as an artist you might wish to have plenty of time to get your creations to come out exactly as you see them in your mind’s eye.

Good Web Design Does the Difference

Good web design is necessary for the making of a successful website. All websites are not successful at generating sales and revenue. An attractive and appealing web design is equally important as the quality products or services offered through the website. Some of the elements of the web design that prominently feature in the success of any website are as follows.

Upgrading:

The website needs to be regularly updated with relevant information that is of interest to the visitors. The visitors usually like to see something new in the website every time they visit the website.

Organized:

Just as the shop needs to be organized, the website needs to be properly organized too. The arrangement of the products or presentation of the service needs to be mentioned in an organized way in the shop as well as the website. This directly refers to the navigation as well. The website layout should be well organized so as to facilitate easy navigation. This means that the visitor should be easily and quickly able to find what he/she is searching for. If the shop what is not well organized it is supposed to have a negative impact on the visitor. Same is the case with a visitor visiting any website.

Buyer oriented:

The web design should be so appealing that the visitor remains glued to the website at least till he/she is not converted from visitor to buyer. The website should be interactive and make the visitor feel that the website has been especially designed after considering his/her needs and expectations.

Purpose:

A web design needs to first clarify the purpose of the website and what products or services are going to be offered through the website. This clarification helps in formulating strategies to attract the targeted market segment.

Understanding:

The web design should be such that the content is understood by the targeted audience. If the audience is not able to understand the content presented through the website, it is obvious that he/she is not going to buy anything. The language used in the website should be able to convey the message effectively to its reader.

Search Engine:

No matter how attractive is the interior design of the shop; it is useless if no one pays a visit to it. This principle is applicable to the websites too. The other principle that is effective is the location of the shop. If the shop is beside the road it is going to receive a heavy traffic of the visitors. In case of website the traffic or the number of visitor can be maximized by resorting to search engine optimization strategies. This involves inclusion of key words, key words phrases, easy navigation, regular updating, and embedding of incoming links and outgoing links.

Hire the professional services of an experienced web designer, get a good website design, maintain it regularly or get it maintained regularly and the website should yield good return on investment.

Copyright © 2011

Web Design Company – Choosing The Right One

As more and more people join the online revolution, web design and everything related has gradually, over the last 10 -15 years, become a experts job. There was a time when anyone could have built your website and your potential customers could find you straightaway but over time because of the number of businesses online to be found online is a whole new ball game.

Google in recent years has faced several challenges such as scam websites, websites irrelevant to the keyword attached to it etc. This brought the responsibility to ensure customers are being ripped off or cheated. Whether you are a small to medium business serving customers locally or a multinational company working across several nations, your website needs to be professionally designed, informative and most importantly attracts customers with a good conversion rate.

Choosing a web design company can be as challenging as choosing a new office space as the face of your company or even hiring a new employee to manage your accounts. If you’re not confident in doing it your best bet is to get a professional company to do it for you. Web sites nowadays have become more important than your office’s front desk. Research shows that 80% of consumers in Australia size up a company based on their homepage. I would never purchase anything even if it’s priced at 50% cheaper than somewhere else if their website doesn’t look trustworthy. So how do you go about choosing the right web design company for yourself or your company? Here are some pointers:

What does their site look like?

If you are hiring an interior designer for your house or office space, what is the first thing you want to check out? You want to check the designers own office or home. If you want someone to build you a website, they better have a stunning website themselves.

Do you like their portfolio?

If you are planning on getting someone to design something for you, you better like their previous work especially the website in your industry. Chances are they or their designers will produce similar websites for you. This obviously depends on the cost involved with the other ones. If you are purchasing a website worth $5000 and you notice another website in your industry in their portfolio that isn’t very attractive, ask them how much they charged the customer. Chances are they wouldn’t have charged anywhere close to what they are charging you.

Do you get along with the Salesperson / Project Manager?

It is very important for their salesperson / Project Manager to be very knowledgeable and be able to be understood your problems, requirements etc. before, during and after the deal have been settled. He/she is going to be your direct contact in many cases and you don’t want to struggle looking for a solution for a simple problem just because they don’t know what they’re doing.

In short, in the web design industry, to be guided in the right direction you need to choose the company wisely and remember as in most other service based business, you get what you pay for. Just because something is cheaper doesn’t mean it’s better for your website.