Web Design Company – Choosing The Right One

As more and more people join the online revolution, web design and everything related has gradually, over the last 10 -15 years, become a experts job. There was a time when anyone could have built your website and your potential customers could find you straightaway but over time because of the number of businesses online to be found online is a whole new ball game.

Google in recent years has faced several challenges such as scam websites, websites irrelevant to the keyword attached to it etc. This brought the responsibility to ensure customers are being ripped off or cheated. Whether you are a small to medium business serving customers locally or a multinational company working across several nations, your website needs to be professionally designed, informative and most importantly attracts customers with a good conversion rate.

Choosing a web design company can be as challenging as choosing a new office space as the face of your company or even hiring a new employee to manage your accounts. If you’re not confident in doing it your best bet is to get a professional company to do it for you. Web sites nowadays have become more important than your office’s front desk. Research shows that 80% of consumers in Australia size up a company based on their homepage. I would never purchase anything even if it’s priced at 50% cheaper than somewhere else if their website doesn’t look trustworthy. So how do you go about choosing the right web design company for yourself or your company? Here are some pointers:

What does their site look like?

If you are hiring an interior designer for your house or office space, what is the first thing you want to check out? You want to check the designers own office or home. If you want someone to build you a website, they better have a stunning website themselves.

Do you like their portfolio?

If you are planning on getting someone to design something for you, you better like their previous work especially the website in your industry. Chances are they or their designers will produce similar websites for you. This obviously depends on the cost involved with the other ones. If you are purchasing a website worth $5000 and you notice another website in your industry in their portfolio that isn’t very attractive, ask them how much they charged the customer. Chances are they wouldn’t have charged anywhere close to what they are charging you.

Do you get along with the Salesperson / Project Manager?

It is very important for their salesperson / Project Manager to be very knowledgeable and be able to be understood your problems, requirements etc. before, during and after the deal have been settled. He/she is going to be your direct contact in many cases and you don’t want to struggle looking for a solution for a simple problem just because they don’t know what they’re doing.

In short, in the web design industry, to be guided in the right direction you need to choose the company wisely and remember as in most other service based business, you get what you pay for. Just because something is cheaper doesn’t mean it’s better for your website.

What Makes a Good Web Page Design? Some Tips on Making Yours Stand Out!

Whether you’re creating a brand new web page design, or revamping your current site, some of your major objectives are to create an easily navigated web page, a good looking page with a balanced eye-catching composition – in short, a good web page design!

So, how do you measure the attributes of good web page design? There are several schools of thought here, with much depending on your type of business. If your site provides financial information and services, a corporate look may be what you need. If you sell artwork, a dramatic, artistic backdrop may serve your sense of a good web page design. A website featuring designer style products should integrate that designer look and feel. The interior designer might opt for a sophisticated or homey country feel, or whatever style showcases their offerings best. When you think of your website, it’s analogous to a store front or shop window. You want your site to be inviting, encouraging visitors to take a closer look and come inside.

In a nutshell, this is what you’re aiming for in creating a good web page design. If you were going to a stockbroker’s office, you probably wouldn’t expect frilly curtains and window displays of figurines, right? On the other hand, this style of decorating would suit a gift shop nicely. A major signature of a good website design is that it’s appropriate to your business. That first impression is where you can set your visitor’s expectations, for better or worse.

While you want your web page design to be unique and memorable, you’ll still want to conform to certain elements of composition. If you try to be too different, this can be confusing to your visitors.

The basic page layout should include left and right margins, where you can place your navigation menu, newsletter subscription boxes and other such free offers. These are typically placed on the left hand margin, while ads usually appear on the right. The top one quarter of each page, before the ‘fold’ might be occupied with a photo, or perhaps a banner ad, although the latest trend is to run banner ads vertically, in the right margin of the page. Research has shown that the across the top banner ads tend to annoy visitors, as they’re too much in-your-face and lack subtlety. Much like a huge ‘SALE!’ banner plastered across a storefront window, this can invoke a “What, are they going out of business?” response from your visitors. A beautiful photo, along with your company logo at the top left margin, is far more engaging.

If you want to include a search box, put it where people expect to find it – near the top right hand margin and below your photo, artwork or whatever takes up the top quarter of the page.

Keeping your composition and layout within the parameters of the norm is another important signature of good web page design.

The use of Flash is still controversial. While the spiders have learned to deal with Flash displays, there are still some logistical problems that may affect how often and how well the spiders visit that page. With Google searches accounting for the majority, about three-quarters, of all searches, check the Google site for specifics on making those pages Google-friendly.

Aside from the points outlined above, the rest is all art. A good web page design is above all, attractive and functions as it should. This is what keeps your visitors browsing your site, instead of surfing away!

Top Ten Careers in Art and Design

Attempting to narrow down the top ten art careers can be difficult, and some people might say it’s impossible, especially when you also consider careers in various design fields. Design careers such as interior designing, digital graphic arts, architecture and others are definitely artistic, so it would be an incomplete list if such careers were not included. If you are thinking of embarking on any type of career in the art and design worlds, you will have many choices. But the following ten are perhaps the top choices:

  1. Advertising Art
  2. Animation and Cartooning
  3. Architecture
  4. Graphic Design
  5. Fine Arts
  6. Interior Design
  7. Illustration
  8. Special Effects
  9. Video Game Design
  10. Web Design

These different careers in art and design obviously vary quite a bit, but they are all the types of career that artistically-minded people would excel in. And while jobs in the music, dance, theatre, comedy and literary fields are also very artistic, these are not included within this category. Many of the design careers that fill this list are involved with new media, including animation, graphic design, special effects, video game design and web design. In this day and age, it pays to learn how to manipulate computer programs and work in these new mediums that are dominating the careers of tomorrow.

There are many cutting edge art careers that students and recent graduates can enter into, but there are also many traditional choices. Just as they have for centuries, artists will always be needed for advertising work, and this can range from very classical art techniques to very high-tech methods. There is also still a place for traditional cartoonists, although more and more careers are opening up for modern animators. There will always be a place for artists in the traditional fine arts such as painting, sculpting and photography – these are highly competitive fields, but if you have a talent and can find your niche, you can really go places.

Many other careers in the art and design fields are available for budding artists and designers to choose from; this is just a sampling of the top career choices.