Choosing A Freelance Web Designer; Creative, Techie or Perfect Mix?

Finding a web designer to suit your needs can be a bit of a minefield, particularly if you don’t really know how to judge one from another. How do you choose? And what exactly is a web designer?

If you go to a web design agency, web design teams will often be split into a ‘backend’ technical team and a ‘frontend’ creative team, all of whom may be referred to as web designers. These will most likely be bound together by good project management and probably involve web editorial or marketing input to bring the content of the website to life.

One way of thinking about this is to think of the technical team as the mechanics who roll their sleeves up and get into the nitty gritty of designing the engine of the website; the database, the scripting and code. The creative team are like the interior designers furnishing the interior of the car and spraying on the paint. In addition to the visual creatives you have the wordsmith creatives whose job it is to lure visitors from the home page deeper into the site by making you hungry for more of their content. So, when you choose a freelancer you are trying to find one person who either has varying degrees of all the above skillsets themselves, or who has access to these skillsets. No easy task!

Most likely the freelancer’s strength will lie in one of the above areas and they may be weaker in the other areas. For example, you may have someone who is a whiz at the technical stuff but not so hot at the graphic design; and, is a site that is functional but perhaps not so visually appealing likely to achieve your goals? On the other hand, you may find someone whose visual designs look amazing but whose copy lacks the sparkle to entice prospects beyond the home page. As with most things it is all about weighing up what is most important to you. At least if you are aware of whether your web designer’s roots lay in the techie, visual or marketing sphere you will be clear about what you are getting for your money and where their potential strengths and weaknesses may lie. And, if you’re really lucky you will find someone who is strong in all areas!

Read more about marketing your business and web design advice for the small business

The Biggest Trends in Interior Painting in 2014

If you are bored of seeing those white walls from a long time, you might be surely looking forward to hire an interior designer and get some renovation done to your house. However, the most difficult question that arises in front of the home owner is colour selection for painting the walls.

Considering browsing the web can be an outstanding way of collecting some information regarding the latest trends in interior painting. It will also help you to a great deal in finalizing the colour of the walls that are in accordance to the latest trends and also match the existing décor of your house.

A right colour selection can bring about a dramatic change in the aura of your household. You can also discuss your requirements with your interior decorator and get the best results.

Here are some standouts that are into the trend and can prove to be a great option for your household.

Indigo Night (Glidden GLU21)

It is a soothing colour from the house of Glidden. The color is somewhat mid night blue covering a bit of purple and can provide a relaxing feel to the surroundings, making them perfect to escape and get lost.

Turning OakLeaf (Pittsburg ATF-38)

Another appealing choice in 2014 is the Turning Leaf ATC-38 from the house of Pittsburg Paints. This luminous, pale yellow color provides a smooth touch to the walls and an enlightened vibe. Having this colour in your home will surely provide a feel good factor in the surroundings.

Sea Haze (Benjamin Moore 2137-50)

This colour is a gray with a touch of green. Gray is becoming popular these days and an increasing use of complex grays in combination with other colours is noticed. People mostly prefer quiet surroundings and gray is a perfect fit for such choices.

Salmon Run (Valspar 2002-6B)

This colour from the house of Valspar has a touch of pink with undertones of chalky gray. This pretty colour is soft and warm and is capable of providing a classic look to the interiors.

Sunspot (Pratt & Lambert 11-10)

If you wish to get the walls of your house painted with rejuvenating colours, this golden yellow color can be a great option for you. This color not only provides a vibrant look to the room but also brings a motivating feeling to the surrounding.

Classic French Gray (Sherwin Williams 007)

This is yet another shade of gray that is driving the people’s preferences. This sophisticated and elegant gray can be perfectly used with materials like linen and wood and enhances the overall appeal of the room.

Linden Green (Pantone 15-0533)

The shades of green have always been used by the people for living into a peaceful environment resembling the lap of nature. This colour has found its place in the recent trends and is used by people for providing a refreshing look to their household.

Having an understanding of the recent trends in colour pallets help you to a great deal in enhancing the charm and look of your household. Getting the house painted with an elegant colour that complements the furniture and décor of your house will surely provide it a lavish look you have always wanted.

Reference colour trends: www.housebeautiful.com

Good Web Design Does the Difference

Good web design is necessary for the making of a successful website. All websites are not successful at generating sales and revenue. An attractive and appealing web design is equally important as the quality products or services offered through the website. Some of the elements of the web design that prominently feature in the success of any website are as follows.

Upgrading:

The website needs to be regularly updated with relevant information that is of interest to the visitors. The visitors usually like to see something new in the website every time they visit the website.

Organized:

Just as the shop needs to be organized, the website needs to be properly organized too. The arrangement of the products or presentation of the service needs to be mentioned in an organized way in the shop as well as the website. This directly refers to the navigation as well. The website layout should be well organized so as to facilitate easy navigation. This means that the visitor should be easily and quickly able to find what he/she is searching for. If the shop what is not well organized it is supposed to have a negative impact on the visitor. Same is the case with a visitor visiting any website.

Buyer oriented:

The web design should be so appealing that the visitor remains glued to the website at least till he/she is not converted from visitor to buyer. The website should be interactive and make the visitor feel that the website has been especially designed after considering his/her needs and expectations.

Purpose:

A web design needs to first clarify the purpose of the website and what products or services are going to be offered through the website. This clarification helps in formulating strategies to attract the targeted market segment.

Understanding:

The web design should be such that the content is understood by the targeted audience. If the audience is not able to understand the content presented through the website, it is obvious that he/she is not going to buy anything. The language used in the website should be able to convey the message effectively to its reader.

Search Engine:

No matter how attractive is the interior design of the shop; it is useless if no one pays a visit to it. This principle is applicable to the websites too. The other principle that is effective is the location of the shop. If the shop is beside the road it is going to receive a heavy traffic of the visitors. In case of website the traffic or the number of visitor can be maximized by resorting to search engine optimization strategies. This involves inclusion of key words, key words phrases, easy navigation, regular updating, and embedding of incoming links and outgoing links.

Hire the professional services of an experienced web designer, get a good website design, maintain it regularly or get it maintained regularly and the website should yield good return on investment.

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