Web Design Company – Choosing The Right One

As more and more people join the online revolution, web design and everything related has gradually, over the last 10 -15 years, become a experts job. There was a time when anyone could have built your website and your potential customers could find you straightaway but over time because of the number of businesses online to be found online is a whole new ball game.

Google in recent years has faced several challenges such as scam websites, websites irrelevant to the keyword attached to it etc. This brought the responsibility to ensure customers are being ripped off or cheated. Whether you are a small to medium business serving customers locally or a multinational company working across several nations, your website needs to be professionally designed, informative and most importantly attracts customers with a good conversion rate.

Choosing a web design company can be as challenging as choosing a new office space as the face of your company or even hiring a new employee to manage your accounts. If you’re not confident in doing it your best bet is to get a professional company to do it for you. Web sites nowadays have become more important than your office’s front desk. Research shows that 80% of consumers in Australia size up a company based on their homepage. I would never purchase anything even if it’s priced at 50% cheaper than somewhere else if their website doesn’t look trustworthy. So how do you go about choosing the right web design company for yourself or your company? Here are some pointers:

What does their site look like?

If you are hiring an interior designer for your house or office space, what is the first thing you want to check out? You want to check the designers own office or home. If you want someone to build you a website, they better have a stunning website themselves.

Do you like their portfolio?

If you are planning on getting someone to design something for you, you better like their previous work especially the website in your industry. Chances are they or their designers will produce similar websites for you. This obviously depends on the cost involved with the other ones. If you are purchasing a website worth $5000 and you notice another website in your industry in their portfolio that isn’t very attractive, ask them how much they charged the customer. Chances are they wouldn’t have charged anywhere close to what they are charging you.

Do you get along with the Salesperson / Project Manager?

It is very important for their salesperson / Project Manager to be very knowledgeable and be able to be understood your problems, requirements etc. before, during and after the deal have been settled. He/she is going to be your direct contact in many cases and you don’t want to struggle looking for a solution for a simple problem just because they don’t know what they’re doing.

In short, in the web design industry, to be guided in the right direction you need to choose the company wisely and remember as in most other service based business, you get what you pay for. Just because something is cheaper doesn’t mean it’s better for your website.